Recent Posts in Google Adwords Strategy Blog Posts - CPC Strategy

google smart shopping

Google Smart Shopping: Performance, Pros & Cons, and When to Use

Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by… > Read More

Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by… > Read More

How to Boost Your Google Ads Quality Score

*This post was updated on March 5, 2019 You can have a phenomenal product with a competitive price, but that doesn’t necessarily determine… > Read More

*This post was updated on March 5, 2019 You can have a phenomenal product with a competitive price, but that doesn’t necessarily determine… > Read More

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How to Set Up Ecommerce Tracking in Google Analytics

Knowing which traffic sources your visitors are coming from, which pages they engage with, and ultimately what leads to conversion are key insights… > Read More

Knowing which traffic sources your visitors are coming from, which pages they engage with, and ultimately what leads to conversion are key insights… > Read More

youtube ad specs for 2019

YouTube Ad Specs for 2019

With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and top website for video content consumption. This… > Read More

With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and top website for video content consumption. This… > Read More

call to action extensions youtube ads

Google Adds Call-to-action Extensions for YouTube Ads

Google recently released new call-to-action (CTA) extensions for YouTube, giving advertisers the ability to add an interactive, customized element to their YouTube ads…. > Read More

Google recently released new call-to-action (CTA) extensions for YouTube, giving advertisers the ability to add an interactive, customized element to their YouTube ads…. > Read More

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Search Engine Marketing For Ecommerce Brands

Most of your ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the search… > Read More

Most of your ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the search… > Read More

Are Google Shopping Campaigns Expanding to TV Placements?

Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns. Our Retail… > Read More

Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns. Our Retail… > Read More

google adwords demographic targeting

How to Use Demographic Targeting in Google Ads

Demographic targeting in AdWords (now known as Google Ads) is critical for reaching your target audience. Too often advertisers place so much emphasis… > Read More

Demographic targeting in AdWords (now known as Google Ads) is critical for reaching your target audience. Too often advertisers place so much emphasis… > Read More

Google Testing Video In Showcase Shopping Ads & New “Discover Ads”

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new “Discover Ads” that display within Google’s News feed. For… > Read More

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new “Discover Ads” that display within Google’s News feed. For… > Read More

googles responsive display ads

Google’s Responsive Display Ads | How To Use & Best Practices

Google recently announced that its new Responsive Display Ads (RDAs) will roll out to all advertisers in the “coming months.” Powered by Google’s… > Read More

Google recently announced that its new Responsive Display Ads (RDAs) will roll out to all advertisers in the “coming months.” Powered by Google’s… > Read More

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