Recent Posts in Google Adwords Strategy Blog Posts - CPC Strategy

why paid branded search matters

Why Paid Branded Search Matters (Or How To Lose $40k in Two Weeks)

In a perfect world, we’d all receive the organic traffic that our websites deserved. Many new business owners have likely wondered what would… > Read More

In a perfect world, we’d all receive the organic traffic that our websites deserved. Many new business owners have likely wondered what would… > Read More

The AdWords Next Interface | Navigation & New Features

After allowing advertisers to prepare for the new interface for nearly a year, Google is now finally making all users upgrade to AdWords… > Read More

After allowing advertisers to prepare for the new interface for nearly a year, Google is now finally making all users upgrade to AdWords… > Read More

in market audiences for search ads

Google’s New In-Market Audiences for Search Ads + How To Use

Google first announced in-market audiences for search ads at Google Marketing Next last year in San Francisco. The much-anticipated feature, which uses machine… > Read More

Google first announced in-market audiences for search ads at Google Marketing Next last year in San Francisco. The much-anticipated feature, which uses machine… > Read More

7 advanced adwords rlsa tactics cpc strategy

7 Advanced AdWords RLSA Tactics You Should Be Using

Remarketing Lists for Search Ads (RLSA) was first released in 2013 and has since become one of the most powerful retargeting features of… > Read More

Remarketing Lists for Search Ads (RLSA) was first released in 2013 and has since become one of the most powerful retargeting features of… > Read More

google display network remarketing

Google Display Network Remarketing: How To Drive Sales & Promote Customer Loyalty

The Google Display Network is a highly valuable platform that allows advertisers to reach prospects when they’re viewing a news video, playing a game… > Read More

The Google Display Network is a highly valuable platform that allows advertisers to reach prospects when they’re viewing a news video, playing a game… > Read More

How To Create & Capture Demand Using Our Google Display Network Audience Targeting Method

The Google Display Network provides a variety of targeting options to reach existing and prospective customers at every stage in their purchase journey…. > Read More

The Google Display Network provides a variety of targeting options to reach existing and prospective customers at every stage in their purchase journey…. > Read More

What is Google AdWords’ New Detailed Demographics Feature?

Google has rolled out the Detailed Demographics beta to select advertisers, making it the most advanced demographic targeting yet in AdWords. Here’s an… > Read More

Google has rolled out the Detailed Demographics beta to select advertisers, making it the most advanced demographic targeting yet in AdWords. Here’s an… > Read More

old adwords phasing out feature image

How Advertisers Can Prepare for the New AdWords Interface

Heads up advertisers — the AdWords interface that you’ve been using for the last 8 years is about to go into full retirement…. > Read More

Heads up advertisers — the AdWords interface that you’ve been using for the last 8 years is about to go into full retirement…. > Read More

googles responsive search ads

Google’s New Responsive Search Ads | How They Work and Best Practices

Earlier this year Google AdWords rolled out a beta version of their newest ad unit to select advertisers: Responsive Search Ads. These new… > Read More

Earlier this year Google AdWords rolled out a beta version of their newest ad unit to select advertisers: Responsive Search Ads. These new… > Read More

custom affinity audiences cpc strategy

Google Custom Affinity Audiences | Quick Guide + How to Get Started

Google delighted advertisers back in 2014 when it announced a new targeting feature that allowed you to reach the exact audience you were… > Read More

Google delighted advertisers back in 2014 when it announced a new targeting feature that allowed you to reach the exact audience you were… > Read More

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