Recent Posts in Google Shopping Strategy Blog Posts - CPC Strategy

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Google & Facebook Advertising Black Friday/Cyber Monday Recap 2018

This year’s Black Friday and Cyber Monday holidays were the biggest ever for ecommerce, with retailers pulling a record $6.22 billion on Black… > Read More

This year’s Black Friday and Cyber Monday holidays were the biggest ever for ecommerce, with retailers pulling a record $6.22 billion on Black… > Read More

google showcase shopping

Showcase Shopping Ads: Setup & Optimization Guide

Since their release over two years ago, Google Showcase Shopping ads have become a powerful ad format that enables brands to insert themselves earlier in the… > Read More

Since their release over two years ago, Google Showcase Shopping ads have become a powerful ad format that enables brands to insert themselves earlier in the… > Read More

Q4 Google Shopping Best Practices and Advanced Strategies

With a record-breaking holiday season in Q4 2017 that saw traffic jump by 43% and revenue by 30%, a Google Shopping advertising strategy… > Read More

With a record-breaking holiday season in Q4 2017 that saw traffic jump by 43% and revenue by 30%, a Google Shopping advertising strategy… > Read More

PIM software

Top Product Information Management (PIM) Software | 2018

As your retail business expands, keeping track of product data can get increasingly more difficult. All the SKUs, descriptions, pricing information – it… > Read More

As your retail business expands, keeping track of product data can get increasingly more difficult. All the SKUs, descriptions, pricing information – it… > Read More

Google Shopping | How to Target Every Part of the Funnel

Since its debut as Froogle back in 2002, Google Shopping has evolved into a powerful product-based platform that can be used to guide… > Read More

Since its debut as Froogle back in 2002, Google Shopping has evolved into a powerful product-based platform that can be used to guide… > Read More

Manage Large Google Shopping Catalogs Faster & Better With New Technology

If you are currently managing a large Google Shopping catalog, then you need to check out this new granular management feature – available… > Read More

If you are currently managing a large Google Shopping catalog, then you need to check out this new granular management feature – available… > Read More

New 2018 Google Shopping Advertising Tactics For Brands

In 2018, there will be more digitally consumed ads than ever before and marketers will have to enhance their creativity and strategic advertising… > Read More

In 2018, there will be more digitally consumed ads than ever before and marketers will have to enhance their creativity and strategic advertising… > Read More

enhanced cpc

Is Enhanced CPC Good or Bad For Your Shopping Campaigns?

While we tend to err on the side of caution when it comes to automation strategies and techniques – we have seen some… > Read More

While we tend to err on the side of caution when it comes to automation strategies and techniques – we have seen some… > Read More

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4 Google Shopping Success Stories You Won’t Believe

Although there are still many companies running rudimentary Shopping campaigns, more and more are understanding how important Google Shopping is to their business… > Read More

Although there are still many companies running rudimentary Shopping campaigns, more and more are understanding how important Google Shopping is to their business… > Read More

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Why Google Customer Match by Phone & Address Is Better

Google is yet again helping advertisers better target their campaigns by expanding its game-changing Customer Match program. Launched back in 2015, the initial… > Read More

Google is yet again helping advertisers better target their campaigns by expanding its game-changing Customer Match program. Launched back in 2015, the initial… > Read More

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