Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

Mcommerce Statistics and Trends in 2019

Mcommerce, or mobile commerce, refers to the use of mobile phones, laptops, and tablets to conduct transactions online. Mcommerce can include ecommerce shopping… > Read More

amazon born to run

What is the Amazon Born To Run Program? [Update]

One of the biggest challenges for Vendors on Amazon is launching a brand new product with no sales velocity & convincing Amazon to… > Read More


Amazon Image Requirements | The Best Product Photography For Your Amazon Business

*This is a guest post by Joel Popoff, Product Manager at Jungle Market So you’re looking to find the best product photography for your… > Read More


What is Direct Marketing? A Primer For Brands

Direct marketing — also called direct response marketing — is a type of advertising in which businesses communicate directly with a select group… > Read More

Court Ruling Strengthens Brands’ Mission Against Unauthorized Online Sellers

As a brand selling in an online marketplace, you may find yourself facing unauthorized sellers on the marketplace who are undercutting your price,… > Read More

The Requirement for an Omnichannel Digital Experience for Brands

This is a guest post by Ryne Misso, Director of Marketing, Numerator. Before the omnichannel age, delivering a consistent, predictable experience to consumers… > Read More


Pinterest Holiday Advertising [2018 Guide]

In the event you are still trying to figure out which products shoppers are craving this holiday season (and where you should be… > Read More

amazon dsp

What is Amazon DSP? [Update]

UPDATE: As of September 2018, Amazon is rebranding all of their AMG, AMS, & AAP features under a new name called, “Amazon Advertising”…. > Read More


8 Affiliate Marketing Trends in 2019

As with any industry, trends in affiliate marketing are constantly in flux. And if you want to ensure you’re using your dollars wisely… > Read More

10 Best Free Instagram Analytics Tools of 2018

No matter what platform or marketing tool you’re using, tracking your metrics and analyzing your results is the key to success. Not only… > Read More

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