Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

How to Retarget on Instagram Ads

Tired of shoppers abandoning their carts? Want a way to remind old leads of those products and services they almost purchased?  Then retargeting… > Read More

Experiental Marketing?

Why are Brands Talking About Experiental Marketing?

In the age of social media, experiential marketing is what can make you go viral. It’s what can catch the eyes of movers,… > Read More


Inventory Management Strategies for Q4

*This is a guest post by Becky Trowbridge, Managing Content Editor at eComEngine. Effective inventory management is more important than ever, especially if you’re… > Read More

How Does Behavioral Marketing Work?

If you’re not using behavioral marketing, you’re doing it wrong. Unlike other marketing approaches, behavioral marketing gives you the full picture of your… > Read More

Sell and Earn With A Click: How Ecommerce SEO Leads to Higher Conversion Rates

This is a guest post by Michelle Deery, a freelance writer that works with Heroic Search, a SEO company based in Tulsa.  It’s… > Read More

amazon prime wardrobe

What is Amazon Prime Wardrobe?

There’s nothing worse than ordering an outfit online, only to find out a few days later that it doesn’t fit. In an effort… > Read More

amazon seller tools

51 Indispensable Amazon Seller Tools in 2018

We’ve compiled 51 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multi-channel selling. This list is… > Read More


Is AmazonFresh Leading the Ecommerce Grocery Movement?

If you’re a grocery retailer and you haven’t explored selling on Amazon, it could be time to stop fighting for that eye-level shelf space… > Read More

amazon supply chain

How the Amazon Supply Chain Strategy Works

Retailers can learn a lot from the Amazon supply chain strategy – especially with the company preparing to launching its own delivery network,… > Read More

instagram shopping example

Instagram for Business | Marketers Guide 2018

In the past five years or so, Instagram has gone from a simple photo sharing app to a bona fide business strategy, helping… > Read More