Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson


What is AmazonBasics?

One of the biggest retail trends in 2019 is sure to be the continued growth of private labels. Private label products are manufactured… > Read More


Why Vendors Should Pay Attention to the New Amazon Price Protection Policy

If you’re a Vendor on the Marketplace, you likely received an email from Amazon earlier this month outlining the new “Amazon Price Protection… > Read More

Amazon Advertising Introduces New-to-brand Metrics

Do you know how much it costs to acquire new customers on Amazon? Unfortunately, many brands today do not know the answer. Luckily,… > Read More

Hero conference

The Results Are In: Must-Attend 2019 Conferences for Digital Marketers

*This is a guest post by Angela Zhou, Engagement Marketing Intern at CPC Strategy 2019 Conferences for Digital Marketers   For digital marketers, industry… > Read More

ecommerce shipping

Ecommerce Shipping in 2019: A Full Guide

There’s an art to creating a good ecommerce shipping strategy. You have to ensure solid profit margins for your business, while still offering… > Read More

How to Master Order Management in 2019

A well-oiled order management system can ensure a profitable, healthy and successful long-term business. It’s what keeps your customers happy, your employees on… > Read More

Ecommerce Analytics Metrics to Watch in 2019

When it comes to analytics for ecommerce, just churning out a report once in a while isn’t enough — especially if you haven’t… > Read More

10 Jaw-Dropping Examples of Artificial Intelligence in Retail

The future is now: today’s top retailers are leveraging once-futuristic technology like augmented reality (AR), machine learning, and artificial intelligence (AI) to create… > Read More


How Visual Marketing Works

You know the saying: a picture is worth a thousand words. This rings especially true when it comes to visual marketing. Visual advertising… > Read More

How To Get Reviews on Amazon (Without Using Shady Tactics)

The question of how to get product reviews on Amazon has always been one that puzzled merchants. Product reviews (good ones, at least)… > Read More