Rick Backus

Rick is the CEO of CPC Strategy. He started working with online retailers at PriceGrabber and co-founded CPC Strategy in January of 2007. Today CPC Strategy manages the comparison shopping campaigns for over 100 retailers.

Recent Posts by Rick Backus

eTail West: Build A Repeatable Process For eCommerce Innovation

This post is a recap from Rick Watson’s session at eTail West: Rick Watson General Manager Marketplace Barnes & Noble    Elevate Strategy… > Read More

eTail West: 35 Paid Search Optimization Techniques

Today is the first day of the eTail West conference and the first session I attended was hosted by Ben Kirshner from Coffee… > Read More

Tom Critchlow vs. Will Critchlow: The Ultimate Sibling Rivalry

  The Critchlow brothers are two of the most respected SEOs on the planet but unlike Venus & Serena Williams they can’t determine the most… > Read More

What Retailers Can Learn From Obama’s Google Hangout

  Yesterday President Obama participated in a Google Hangout. In my opinion Hangouts are the most innovative feature on Google+ but I’ve yet to… > Read More

Welcome to the New CPC Strategy Blog!

After almost 5 years and 357 comparison shopping blog posts, the CPC Strategy blog just got a makeover. Not only did we give… > Read More

New Video: The Top 5 Reasons Sellers Get Suspended From Google Shopping

We made this video to help retailers troubleshoot their Google Merchant Center data feeds when their Google Shopping account gets suspended. In the… > Read More

Bing Shopping = Bing Shopping.com

Bing is going to integrate Shopping.com listings into their existing Bing Shopping results. This is a big win for Shopping.com as Bing instantly becomes their… > Read More

Finding UPCs on Google Shopping

We made this brief tutorial to help retailers learn how to find UPCs for their products on Google Shopping. It's extremely simple but… > Read More

Yahoo Search Direct and its Impact on PriceGrabber Sellers

Yahoo Search Direct is now showing products from PriceGrabber (more about Yahoo Search Direct here). Below is a screen shot for a Nike shoes… > Read More

The CPC Strategy 2010 Holiday CSE Awards

 It’s that time folks! The special announcement you have all been waiting for! We are proud to announce CPC Strategy’s first ever… > Read More

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