Rick Backus

Rick is the CEO of CPC Strategy. He started working with online retailers at PriceGrabber and co-founded CPC Strategy in January of 2007. Today CPC Strategy manages the comparison shopping campaigns for over 100 retailers.

Recent Posts by Rick Backus

Magento Feed Exporter: 7 Steps To Send Your Product Feed From Magento

This May, we made our Magento Feed Exporter¬†available to online retailers, so you can generate and send feeds directly from your Magento store…. > Read More

IRCE 2013 Video Recap

The Internet Retailer Conference is by far the largest eCommerce show in the world. The 2013 version had over 9,500 attendees and 600… > Read More

Magento Feed Exporter: Send Data Feeds Directly From Magento

CPC Strategy Magento Feed Exporter Ready to get more sales on your Magento store? Download CPC Strategy’s Magento Feed exporter, and generate data… > Read More

CPC Strategy Video Interview Series: Meet Lance Negron!

Are you ready for some LanceSpiration??? This past weekend I had the pleasure of interviewing Lance Negron who is an Account Manager here… > Read More

Google Trusted Stores: A Potential Game Changer in eCommerce

Google Trusted Stores officially opened its application process to all U.S. merchants on June 7th, after a successful beta test with a small… > Read More

IRCE 2012 Vendor Scouting Report: Top 10 Personalization Exhibitors

Whether you are attended the Internet Retailer conference in Chiacago last week or not, narrowing down your search for a new vendor can… > Read More

Free Webinar: Should eCommerce Merchants Netotiate With Their Customers?

No we did not make a typo in the title of this post. Netotiate is a new platform that gives customers the option… > Read More

The Content Marketing Strategy Guide For Retailers

What’s the role of content in comparison shopping? Content marketing is getting tons of attention from marketing experts but most retailers are still… > Read More

eTail West 2012: The Most Comprehensive Conference Recap You Will Ever Read!

eTail West was a few weeks ago and what started as a simple blog post has morphed into The Most Comprehensive Conference Recap… > Read More

eTail West: Guy Kawasaki Keynote Speech About eCommerce Enchantment

For those of you who don’t already know, Guy Kawasaki is kind of a big deal. He is the author of 10 best… > Read More

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