Rick Backus

Rick is the CEO of CPC Strategy. He started working with online retailers at PriceGrabber and co-founded CPC Strategy in January of 2007. Today CPC Strategy manages the comparison shopping campaigns for over 100 retailers.

Recent Posts by Rick Backus

competitive intelligence tools for retailers

5 Must Have Competitive Intelligence Tools for Retailers

Are you looking for a great way to track your competitors and ensure your retail business is staying profitable in your marketplace? Keeping… > Read More

How Tom Brady & Bill Belichick Would Manage A Google Product Listing Ads Account

Yesterday the Patriots lost to Peyton Manning and the Denver Broncos in the AFC Championship. Despite the loss, the Patriots dominance over the… > Read More

5 Loco Local Mobile Statistics [Infographic]

Location based mobile ads are a great way to add value to consumers and encourage people to visit your store. They are a… > Read More

Mobile traffic for cyber monday

Mobile Traffic Key Element For Cyber Monday [Infographic]

2013 Mobile traffic for the Holiday shopping weekend increased 29% for online retailers this year, with a 17% increase in revenue and 2.78%… > Read More

Mobile User Habits Study [Infographic]

Mobile User Behavior: How is the Mobile Audience Engaging Online? You just started wrapping your mind around how to market your business online,… > Read More

7 Tips for Starting A Successful Ecommerce Business

An ecommerce business can be a great way to make a living, but if you don’t do it right, your earnings will be… > Read More

Don’t Miss Out On Q4 Sales: Check Out The Shopping Feed Guide

For the winter, my metabolism and oxygen consumption will drop by 75% while I hibernate. Take a number ladies. You on the other hand,… > Read More

6 Strategies to Decrease Shopping Cart Abandonment

For most retailers, shopping cart abandonment is rampant. There’s nothing worse than a customer entering the checkout process only to close out their… > Read More

Ecommerce SEO: How to Choose the Right SEO Agency

This is a guest post by Gary Magnone. Gary is the Founder and Chief Strategist at Highrise, a consultancy specializing in online marketing and… > Read More

Service Provider Spotlight: Lightning Buy

Single Click Mobile Checkout With LightningBuy At CPC, we’re hungry. Hungry for bacon yes, but even more we’re hungry for knowledge. We’re always… > Read More