James Lommer

Recent Posts by James Lommer

tracking micro conversions

Tracking & Measuring Micro Conversions

There’s an over-dependence on last-click attribution. It’s become far too easy to immediately want to identify where a sale (or any other conversion,… > Read More

structured snippets feature image

AdWords Structured Snippets & What They Mean For Your Ads

Between Callouts, Sitelinks, Reviews, and a host of other add-ons, there are a ton of extensions that provide different ways to personalize your… > Read More

A Look at the Search Network with Display Select Campaign Type

Search or Display? A lot of advertisers are left wondering which network is best for their business. The Search Network offers keyword-specific targeting… > Read More

facebook split testing

The Ultimate Guide to Facebook Split Testing

Seasoned advertisers understand the importance of being able to test and implement different variations of their ads. Simple A/B tests can be crucial… > Read More

Facebook Dynamic Ads Updated with Broad Audience Reach

Facebook’s dynamic ads are the subject of a major change today. According to AdWeek, dynamic ads are currently being updated with the ability… > Read More

facebook advertising strategy

Facebook Advertising Strategy: Q1 Preparation

Most advertisers know, in preparation for the holidays, they’ll need to ramp their strategies up in Q4. And following that, most advertisers understand… > Read More

The Most Popular AdWords Announcements in 2016

Google Shopping, the Search Network, and AdWords as a whole have been the subject of plenty of change this year. We’ve seen the… > Read More

2017 Search Predictions: Roundtable with Industry Leaders

Black Friday and Cyber Monday have come and gone, Christmas is just around the corner, and 2017 is rapidly approaching. The year is… > Read More

google shopping black friday

Google Shopping Black Friday & Cyber Monday 2016 Recap

With the growth and popularity of Black Friday and Cyber Monday, the Thanksgiving weekend has often represented one of the biggest, if not… > Read More

facebook group ads

Are Facebook Group Ads On The Way?

Anyone in this industry knows that Facebook is a powerful advertising platform (I mean, come on, we even created a service line around it)…. > Read More

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