Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech and digital marketing.

Recent Posts by Greg Swan

search engine marketing for ecommerce brands featured image

Search Engine Marketing For Ecommerce Brands

Most of your ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the search… > Read More

conversational commerce

What Is Conversational Commerce & Why You Should Care

The ways consumers communicate with businesses are fast changing. Consumer expectations of speed and convenience have spurred new innovations that are opening up a… > Read More

bing ads guide logo

The Bing Ads Quick Guide For Retailers 2019

Many advertisers make the mistake of forgetting that consumers use more than just Google for searching and discovering products — many use Bing’s… > Read More

google shopping ads guide for retailers 2019

The Complete Google Shopping Ads Guide For Retailers 2019

Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your… > Read More

facebook live shopping example from thailand girl selling purses

Facebook Live Video Shopping Being Tested In Thailand

Facebook is reportedly testing a new feature that allows merchants to showcase their products live via video, in an apparent nod to shopping… > Read More

12 changes that impacted facebook advertising in 2018

12 Big Changes That Impacted Facebook Advertisers In 2018

It has been a roller coaster year for advertisers on the world’s largest social network. Data and privacy controversies rocked Facebook in 2018,… > Read More

ecommerce seo

The Ultimate Ecommerce SEO Checklist for Brands in 2019

Let’s face it: most ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results… > Read More

Are Google Shopping Campaigns Expanding to TV Placements?

Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns. Our Retail… > Read More

What Will Shape Google & Facebook Retail Advertising In 2019?

Last year, we asked the experts to predict what changes on the horizon would impact Google & Facebook advertisers in 2018. Their predictions… > Read More

google ads facebook ads black friday cyber monday recap

Google & Facebook Advertising Black Friday/Cyber Monday Recap 2018

This year’s Black Friday and Cyber Monday holidays were the biggest ever for ecommerce, with retailers pulling a record $6.22 billion on Black… > Read More

Previous | Next