Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech and digital marketing.

Recent Posts by Greg Swan

omnichannel retail trends 2019

Omnichannel Retail Trends Brands Can’t Afford to Miss 2019

As consumers grow and change, so do online retail trends — and with more and more Gen Z’ers aging into shopping dominance, keying… > Read More

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How to Set Up Ecommerce Tracking in Google Analytics

Knowing which traffic sources your visitors are coming from, which pages they engage with, and ultimately what leads to conversion are key insights… > Read More

youtube ad specs for 2019

YouTube Ad Specs for 2019

With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and top website for video content consumption. This… > Read More

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Why Walmart’s Ecommerce Strategy Makes Them A Contender Against Amazon

Not long ago, doubt was cast on Walmart’s ability to ramp up its ecommerce game to fend off Amazon. However, in the last… > Read More

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Google Adds Call-to-action Extensions for YouTube Ads

Google recently released new call-to-action (CTA) extensions for YouTube, giving advertisers the ability to add an interactive, customized element to their YouTube ads…. > Read More

how to find the best long tail keywords

How To Find The Best Long Tail Keywords For Ads

Understanding which long tail keywords your target audience is using is critical for search engine marketing success in addition to improving your on-page ecommerce… > Read More

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Search Engine Marketing For Ecommerce Brands

Most of your ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the search… > Read More

conversational commerce

What Is Conversational Commerce & Why You Should Care

The ways consumers communicate with businesses are fast changing. Consumer expectations of speed and convenience have spurred new innovations that are opening up a… > Read More

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The Bing Ads Quick Guide For Retailers 2019

Many advertisers make the mistake of forgetting that consumers use more than just Google for searching and discovering products — many use Bing’s… > Read More

google shopping ads guide for retailers 2019

The Complete Google Shopping Ads Guide For Retailers 2019

Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your… > Read More

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