Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech.

Recent Posts by Greg Swan

How to Build a Full Funnel Online Marketing Budget

At the heart of every successful ecommerce business is a carefully crafted marketing budget that enables the brand to engage customers at every… > Read More

How Vitamin Startup Care/of Is Taking on the CPG Industry

Not long ago, Craig Elbert found himself stuck in the vitamin aisle searching for vitamins for himself and prenatals for his wife, who… > Read More

why paid branded search matters

Why Paid Branded Search Matters (Or How To Lose $40k in Two Weeks)

In a perfect world, we’d all receive the organic traffic that our websites deserved. Many new business owners have likely wondered what would… > Read More

The AdWords Next Interface | Navigation & New Features

After allowing advertisers to prepare for the new interface for nearly a year, Google is now finally making all users upgrade to AdWords… > Read More

in market audiences for search ads

Google’s New In-Market Audiences for Search Ads + How To Use

Google first announced in-market audiences for search ads at Google Marketing Next last year in San Francisco. The much-anticipated feature, which uses machine… > Read More

Google Shopping | How to Target Every Part of the Funnel

Since its debut as Froogle back in 2002, Google Shopping has evolved into a powerful product-based platform that can be used to guide… > Read More

Bing Automated Dynamic Product Extensions | Everything You Need To Know

The Bing Ads platform has received a series of AI-powered enhancements this year in the form of Automated Extensions. While many of these… > Read More

influencer marketing roi cpc strategy

How to Measure the ROI of Your Influencer Marketing Campaigns

Influencer marketing has become a cost-effective way for brands to send an organic message to their target audience. However, measuring the success of… > Read More

Instagram Shopping Expands to Stories

Shopping for Instagram first released to select countries last year, allowing users to shop their favorite brands right from within the Instagram feed without having… > Read More

Instagram Hits 1 Billion Active Users, Launches Instagram TV

It’s been a big month for Instagram. The Facebook-owned photo-sharing app hit one billion monthly users for the first time and just launched Instagram… > Read More