Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech and digital marketing.

Recent Posts by Greg Swan

facebook relevance score

How to Boost Your Facebook Relevance Score

The Facebook relevance score is an important indicator of how well your ads fit your target audience when compared to your competitors. Much like… > Read More

average order value

Why Average Order Value (AOV) Matters & How to Calculate It

Average order value is a critical metric for all data-driven businesses to keep track of if they want to scale their profits and… > Read More

ads and info section facebook

How to See Your Competitors’ Facebook Ads

Facebook just added a new “Info & Ads” section that enables anyone to view all of the active ads on a Facebook page—meaning… > Read More

Q4 Facebook Advertising Best Practices & Advanced Strategies

The Q4 shopping season is here — and if you want to capitalize on the increased opportunity for business, you will need to… > Read More

facebook pixel update

Facebook Pixel Update For First-party Cookies: What It Means

Facebook is making an important update to its tracking Pixel later this month that will offer businesses a first-party cookie option. According to… > Read More

googles responsive display ads

Google’s Responsive Display Ads | How To Use & Best Practices

Google recently announced that its new Responsive Display Ads (RDAs) will roll out to all advertisers in the “coming months.” Powered by Google’s… > Read More

The Amazon Hybrid Model: Take Control of Your Growth on Amazon

More businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms on Amazon’s Marketplace, known as… > Read More

addiego 2018

AdDiego 2018: A Day of Networking & Learning Amazon Q4 Strategy

Over 150+ experts representing retail brands and CPC Strategy gathered at the beautiful Alexandria campus in sunny San Diego last week for our… > Read More

Q4 Google Shopping Best Practices and Advanced Strategies

With a record-breaking holiday season in Q4 2017 that saw traffic jump by 43% and revenue by 30%, a Google Shopping advertising strategy… > Read More

Google Rebrands AdWords To Google Ads

Google has officially rebranded its famed AdWords advertising service to Google Ads. The rebranding was first announced back in June of this year,… > Read More