Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech and digital marketing.

Recent Posts by Greg Swan

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Why Advertisers Need To Renew Focus On Creative Performance

Audience targeting capabilities have long been the primary focus for performance marketers — that’s beginning to change, however, as creative performance becomes the… > Read More

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Why You Need A Product Information Management System In 2019

As your business scales and your catalog of items expands, leveraging the right Product Information Management (PIM) system can be critical to saving… > Read More

14-Step Product Launch Checklist For 2019

Product launches may easily be one of the most important events that will happen in your business’ lifetime. There’s no better time to… > Read More

apparel survey 2019

2019 Apparel Survey: How Shoppers Browse and Buy Clothing Online

In our latest study, we asked 2,000 U.S. shoppers how and why they buy clothing online so that you can incorporate these findings… > Read More

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What CPG Brands Should Know About Amazon’s Grocery Operation

Breaking News: AmazonFresh (and Prime Pantry) available in Sponsored Products Did you know that groceries are one of Amazon’s fastest-growing categories? Just as… > Read More

omnichannel retail trends 2019

Omnichannel Retail Trends Brands Can’t Afford to Miss 2019

As consumers grow and change, so do online retail trends — and with more and more Gen Z’ers aging into shopping dominance, keying… > Read More

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How to Set Up Ecommerce Tracking in Google Analytics

Knowing which traffic sources your visitors are coming from, which pages they engage with, and ultimately what leads to conversion are key insights… > Read More

youtube ad specs for 2019

YouTube Ad Specs for 2019

With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and top website for video content consumption. This… > Read More

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Why Walmart’s Ecommerce Strategy Makes Them A Contender Against Amazon

Not long ago, doubt was cast on Walmart’s ability to ramp up its ecommerce game to fend off Amazon. However, in the last… > Read More

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Google Adds Call-to-action Extensions for YouTube Ads

Google recently released new call-to-action (CTA) extensions for YouTube, giving advertisers the ability to add an interactive, customized element to their YouTube ads…. > Read More

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