Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech and digital marketing.

Recent Posts by Greg Swan

The Ultimate Ecommerce SEO Checklist for Brands in 2019

Let’s face it: most ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results… > Read More

Are Google Shopping Campaigns Expanding to TV Placements?

Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns. Our Retail… > Read More

What Will Shape Google & Facebook Retail Advertising In 2019?

Last year, we asked the experts to predict what changes on the horizon would impact Google & Facebook advertisers in 2018. Their predictions… > Read More

google ads facebook ads black friday cyber monday recap

Google & Facebook Advertising Black Friday/Cyber Monday Recap 2018

This year’s Black Friday and Cyber Monday holidays were the biggest ever for ecommerce, with retailers pulling a record $6.22 billion on Black… > Read More

4 wildly successful direct to consumer cpg brands

4 Incredibly Successful Direct to Consumer CPG Brands

Not long ago, it would have been nearly impossible for a small brand to develop, manufacture, market, and then distribute its own products… > Read More

Zak Normandin of Dirty Lemon

How Zak Normandin Is Reinventing Direct-to-Consumer CPG With DIRTY LEMON

A small store with big implications just popped up in New York’s Tribeca neighborhood of trendy boutique shops and upscale restaurants: The Drug Store…. > Read More

how to advertise on facebook the complete guide

Facebook Ads Guide: Setup, Strategies And Tips From The Experts

With over 2 billion active users, robust audience targeting capabilities, and some of the most advanced ad units offered anywhere — Facebook advertising… > Read More

how nonstop signs leverages seo to boost b2b marketing

How This Print & Design Brand Leverages SEO To Boost B2B Marketing

You might be forgiven if you mistook Nonstop Signs as an ordinary local graphic design and print company. One visit to their website, however, and… > Read More

perky jerky

Perky Jerky: A Digitally Smart CPG Brand Beefing Up The Competition

Serial entrepreneur Brian Levin was on an assuming ski trip back in 2006 when a Red Bull spilled into his lunch bag —… > Read More

Amazon AdDiego Panel Learning and Growing on Amazon

Experts From Laura Geller, Honest Co., StackedSkincare & Pop-A-Shot Share Amazon Launch Stories

What does it take to launch your brand on Amazon and develop a winning Amazon strategy? That’s the essential question we asked four… > Read More