Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech and digital marketing.

Recent Posts by Greg Swan

google shopping ads guide for retailers 2019

Google Adwords 101: The Complete Google Shopping Ads Guide For 2019

Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your… > Read More

the facebook algorithm

The New Facebook Algorithm | 5 Tips to Master It In 2019

Despite continued user growth and surging advertiser spend, many advertisers today still grapple with understanding Facebook’s new algorithm and how content is ranked… > Read More

cpg industry trends

7 CPG Industry Trends and Opportunities For Digital Retailers in 2019

Online sales grew by nearly 35% in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry. Once bolstered… > Read More

facebook custom audiences website visitors

Facebook Custom Audiences: 5 Best Ways to Use

Over 93% of marketers today use Facebook advertising regularly, making it one of the most popular advertising platforms for businesses of any stripe. When… > Read More

Apple Search Ads: What App Marketers Should Know

Apple Search Ads first released to much advertiser fanfare back in 2016, giving app marketers the opportunity to drive awareness and downloads directly… > Read More

amazon operations mastery vendors pyramid

How Amazon Operations Can Boost Your Profitability

Amazon operations may not be the sexiest part of running a business, but it is vital to driving the profitability of your business… > Read More

amazon luxury featured image with citizen watches

Unpacking Amazon Luxury With Citizen Watches

Amazon is well-known for featuring some of the lowest price points across every product category, making the Marketplace a huge draw for online… > Read More

how to download the amazon search term report

How to Download the Amazon Search Term Report

Understanding what terms customers are using in their search to find your products is critical for informing your targeting and content strategy on… > Read More

amazon store on mobile

How to Create an Amazon Store | 5-Step Guide

An Amazon Store is the crème de la crème when it comes to premium branded content; it allows you to showcase your unique… > Read More

amazon project zero

What Is Amazon Project Zero & How It Helps Fight Counterfeit Listings

Counterfeit products are one of the greatest challenges when it comes to protecting your brand on Amazon — and the retail giant has… > Read More