5 Beautiful Examples of Amazon Stores

Today, features like Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products and value proposition on Amazon.

Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand equity and promote shopper loyalty.

Amazon Stores is quickly shifting from a trending Amazon feature to the new brand essential to succeed on the Marketplace.

amazon store

Not only do these creative features help to improve the aesthetics of brands on the Marketplace – they also provide new opportunities to drive traffic (on and off Amazon) to a brand’s entire catalog.

If you’re actively trying to provide a curated collection of your brand’s products in a customized, brand-centric, shopping experience, Amazon Stores is where you should be investing your marketing dollars.

Don’t believe us? We’ve got 5 stunning Amazon Store examples to prove it.

What is an Amazon Store?


In simple terms, Amazon Stores provide an enhanced brand-centric shopping experience on Amazon in desktop and mobile platforms.

The main benefit of Amazon Stores is to provide customized content to potential customers and to introduce prospective customers to your brand.

Each page gives brands the opportunity to design it ‘your way’ with lots of supportive content and freedom. It’s basically like creating your own ecommerce website on Amazon.

But the benefits of implementing an Amazon Store extend far beyond Amazon’s ecosystem.

Driving Facebook & Google to Your Amazon Store

With recent improvements to Amazon Stores – it’s now possible to effectively track how well driving off-Amazon (including Facebook, Instagram, & Google) traffic to Amazon performs.




“The reason this is coming up now is because of the new tracking ability which exists in Amazon Stores Insights”, Pat Petriello, Head of Marketplace at CPC Strategy said.

“Amazon Store Insights should allow us to better quantify how that traffic that we’re sending performs. In the past, even though you could send traffic from Facebook to Amazon, you couldn’t track traffic – meaning you couldn’t quantify how effective the strategy was.”

Today, it’s a different story.

Brands with a Store are now in a prime position to capture shopper demand off of Amazon.

To learn more about the benefits of driving off-Amazon Traffic to Amazon Stores, check out our recent post.

The Best Amazon Store Examples:

Looking for inspiration?

Whether you are launching an Amazon Store for the first time or seeking an upgrade to your current Store layout, we’ve got a list of the 5 best Amazon Store examples on the Marketplace today:

1. Verilux

Founded more than 35 years ago, Verilux light boxes mimic daylight by providing full spectrum light without the harmful UV rays.

For those who can’t get outdoors or there’s not enough natural light available, HappyLight® is a perfect product choice for improving health and overall well being.

In March 2018, CPC Strategy’s Amazon Creative Team worked directly with Verilux to design, develop and deploy a customized and responsive Amazon Store site map with multi-level category & product pages optimized to promote an immersive shopping experience.

amazon store example verilux

Verilux’s Amazon Store Helps To Educate New Consumers:

One of the most important aspects of Verilux’s Store was to educate their consumers on their products.

Our team worked directly with Verilux to select the best hero images, graphics, and charts to educate visitors on the unique benefits of their light therapy technology.

We also managed all aspects of the Amazon Store submission process. There’s a lot of policies and requirements for Amazon Creative. Because CPC Strategy’s team understands those restrictions and policies, we saved Verilux an enormous amount of time on revisions & resubmissions.

Click here to read Verilux’s full case study.


2. Natrol

Natrol is a leading manufacturer of Vitamins, Minerals & Supplements and is dedicated to empowering consumers to “Own Your Health” with the help of their top-selling products including Melatonin, 5-HTP and Biotin.

Natrol Amazon Store Features New Product Line:

Natrol was one of the first brands to launch an Amazon Store when the program was initially introduced to the Marketplace. In 2018, Natrol decided to fully upgrade their Amazon Store to include the latest Store features to optimize for sales and improve user experience.

As seen in the example below, Natrol also launched a new line of vitamin gummies and made it a point to feature the new product as a focal point in their upgraded Amazon Store. 

Today, Natrol uses a variety of Amazon advertising efforts to drive traffic to their new Store and scale their business.

amazon store example natrol


3. Advil

Advil is a household brand name for the NSAIDs pain reliever, ibuprofen.

Today, Advil is manufactured and marketed by Pfizer Consumer Products, a wholly owned subsidiary of Pfizer, a major pharmaceutical company.

Advil Streamlines Shopping with “Add To Cart” Buttons:

To enhance the shopping experience, Advil leveraged the latest “ADD TO CART” button on select products to allow shoppers to buy directly from their Amazon Store home page. 

amazon store examples advil

Their Amazon Store also features a series of custom pages for easier navigation including:

    • Best Sellers – A curated collection of their top performing ASINs.
    • Advil PM – A page featuring Advil’s new line of PM pain reliever products.
    • Amazon Pantry – A page featuring select Advil products only sold via the Amazon Pantry program.


amazon store example


4. BioGanix

Bioganix, a dietary supplement seller wanted to differentiate their brand in one of the most competitive categories on the Marketplace.

According to an interview with Abis Hussain, Senior Marketing Officer at Relevium Technologies Inc. implementing Enhanced Brand Content and building an Amazon Store was critical for the success of BioGanix on the Marketplace.

Abis Hussain, Senior Marketing Officer at Relevium Technologies Inc.

In December, BioGanix teamed up with CPC Strategy’s Design Team to implement Enhanced Brand Content on their top 5 products.

“We were very satisfied with the Enhanced Brand Content – so we decided to update our Amazon Store as well,” Hussain said.

amazon store exampleamazon store examples


5. Seventh Generation

Based in Vermont, Seventh Generation sells cleaning, paper, and personal care products designed with human health and the environment in mind.

Before Amazon Stores, Seventh Generation worked with CPC Strategy to set up their Amazon Brand Page. Once that program was discontinued, they upgraded to the new Amazon Store layout.

Today, their Amazon Store mimics their website layout and includes additional selling points (not easily communicated through the product detail page alone).


To learn more about Amazon Stores, email tara@cpcstrategy.com

About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.