The New Guide to Amazon Creative | Strategies for Brand Equity

As an agency managing hundreds of brands on Amazon, we’re big believers in the power of high-quality creative content.

More than ever before, Amazon is making a concentrated effort to empower brands with the creative tools and features they need to establish their brand equity and promote shopper loyalty.

Amazon currently offers a multitude of branding features including:

Not only do these creative features help to improve the aesthetics of brands on the Marketplace – they also provide new opportunities to drive traffic to a brand’s entire catalog and increase detail page conversion rates.


We understand that shoppers on Amazon value high quality content and creative. This is why we have a dedicated team of experts available to work with our clients and develop a better shopping experience for their consumers on Amazon.

We’ve already seen significant success with established brands like Serta Simmons Bedding and Seventh Generation.

Simply put, we believe investing in creative content is vital to the success of your brand on Amazon and in the following guide we showcase the data, brand testimonials, and expert insight to support it.

What’s inside the guide below:

  • How Amazon Creative Impacts Brand Equity & Customer Acquisition
  • NEW: How To Track Off-Amazon Traffic via Amazon Store Insights
  • Latest Creative Offerings for A+ Content & Enhanced Brand Content
  • Before & After Conversion Data & Brand Testimonials
  • Our Amazon Creative Team’s Expert Insight & Best Practices



About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.