The 2016 Amazon Virtual Summit

How Marketplace Sellers Can Drive Growth in 2016

The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.

This year, the 4-day seller course held on March 14th – 17th at 11am (PST) each day, will focus on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.

The Agenda:

amazon-summitDay 1 – Amazon Search: How to Gain Visibility, Discoverability, and Tracking on New Product Launches

Day 2 – Scaling Amazon PPC: How to Apply Innovative Best Practices to Your Sponsored Products Campaigns

Day 3 – Winning Pricing Strategies For Private Label Sellers

Day 4 – Live Expert Q&A Panel

Day 1: Amazon Search

How to Gain Visibility, Discoverability, and Tracking on New Product Launches

Topics Discussed:

  • How the Amazon SERP works
  • What factors influence search position
  • How Sponsored Ads affect discoverability
  • Utilizing product giveaways to generate conversions
  • How to get product reviews with no sales

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Day 2: Scaling Amazon PPC

How to Apply Innovative Best Practices to Your Sponsored Products Campaigns

Topics Discussed:

  • Sponsored Products’ role in driving incremental sales growth
  • Evaluating which products to run through Sponsored Products
  • How to optimize both Automatic & Manual Sponsored Product campaigns
  • Utilizing Negative Keywords to refine your target audience & improve SP performance
  • How to fine-tune your keyword match types in SP campaigns

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Day 3: Winning Pricing Strategies For Private Label Sellers

Topics Discussed:

  • Learn how to optimally price your private label products
  • Build demand for your private label products when there is no competition for the buy box
  • How data science & self-learning algorithms can accurately define a private label pricing strategy
  • Learn how to optimize profits of fast moving private label products
  • Gain insights on managing sales velocity for slow moving products so you can avoid long term storage fees and free up cash tied to stale inventory

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Day 4: Live Q&A Panel Discussion

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The 2016 Amazon Virtual Summit

 

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About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.