Optimizing Your Amazon Sponsored Products Strategy – Video

Increase Profit with Amazon Sponsored Products

For Amazon sellers looking to expand visibility on the marketplace, Amazon Sponsored Products is one of the most powerful tools sellers can leverage to increase profitability for their online store.

Sponsored Products is an advertising platform on the Amazon Marketplace that allows sellers to get their products in front of shoppers. An optimized Amazon Sponsored Products strategy can be extremely valuable, especially during the months of Q4, when sellers are likely to purchase.

Amazon Sponsored Products’ advertisements are placed in the sidebar next to search results, and at the bottom of search results. Currently, Amazon SP is available to Vendors and 3P sellers although the tool is much more robust for 3P sellers.

Amazon Sponsored Products Strategy

In the video below, Nick Sandberg, Marketplace Channel Analyst at CPC Strategy explains:

  • What is Sponsored Products
  • Sponsored Products Placement
  • What types of sellers can leverage SP
  • Why SP is important to Amazon sellers
  • Sponsored Products Strategy for 3P sellers

 



About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.