How to Use Google Shopping Campaign Reports to Drive Text Ad Strategy [Video]

Google Shopping Campaign Video Series

Part 1: Brand Reports

In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts.

Leveraging Google Shopping Reports

By leveraging Google Shopping Reports, retailers can optimize their text ad campaigns and discover elements about their ad campaign that they might not already know.

For Part 1 of this video series we will be focusing on how to:

  • Find Brand Reports
  • Cross Reference Brand Reports against Text Ad Campaigns / Dynamic Search Ads
  • Consider your Current Campaign Structure
  • Analyze Competitive Metrics



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About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.