How Are People Shopping Online This Holiday? Top Ecommerce Statistics [Infographic]

Americans are expected to spend $72.4 billion shopping online for the holidays this year. Savvy businesses are looking for different ways to optimize their online sales.

This infographic from ShortStack highlights a number of tips they can consider. Here are some holiday ecommerce statistics to keep in mind:

Ecommerce Q4 holiday shopping


  • 59% of consumers would be more likely to purchase from a social networking site if they received an exclusive discount.
  • 56% would be more likely to purchase on a social networking site if they received a daily deal
  • 30% of customers have made a purchase based on engagement with a social networking site
  • The average consumers will complete 44% of their holiday shopping online.
  • 40% will search online for the best deals
  • 69% will use their smartphones for holiday shopping
  • 33% are more likely to use their smartphone for information than speaking with a store employee

A growing number of consumers are using the Internet for holiday shopping, particularly in receiving the best deals.

Online Shoppers are also highly influenced by social media content and conduct a lot of research on their mobile devices. Is your online store able to provide the most price competitive products to shoppers who are shopping online across devices?

About the AuthorStephen is an account manager at CPC strategy, he recently moved from Santa Barbara, where he owned and operated an event planning company. He graduated from CSU Channel Islands in Business. Stephen has a passion for everything food, from growing and cooking it, to eating it. He enjoys cooking for friends, being active and loves being outside. See all posts by this author here.