The State of Search Engine Marketing [Infographic]

The increasing importance of search engine marketing has resulted in companies shifting more of their budget to digital marketing to stay ahead of the competition. The infographic below highlights the current trends in search marketing budgets.

A few facts:

  • 54% of companies spend less than $1 million yearly on digital marketing
  • Only 3% of digital marketing budgets are allocated for mobile
  • 31% of digital marketing budgets are spent on paid search

Sempo_SOS_Budgeting_Trends

About the AuthorStephen is an account manager at CPC strategy, he recently moved from Santa Barbara, where he owned and operated an event planning company. He graduated from CSU Channel Islands in Business. Stephen has a passion for everything food, from growing and cooking it, to eating it. He enjoys cooking for friends, being active and loves being outside. See all posts by this author here.