Breaking: Google Testing Price Range Ads in Search

Google is continually tweaking and testing new search and ad formats for Google search results. Yesterday, we spotted Google testing search page results with price ranges for product ads.

Google Testing Price Range Search Results

One of our Retail Search Analysts spotted a unique search result test on Google yesterday. On certain search pages, Google broke up product ads results on the search page based on price buckets:

Google testing search results

Here’s what that same search result page looks like today, and traditionally on Google:

Google search page result test

 

Google’s search result test was spotted on several different searches including the one below:

Google search test

Google Price Bucket SERPs

Additional Price filters ad results on search pages were also spotted for the searches: “womens flip flops”, “men’s sandals”, and “women’s flat shoes”. Search results price segments varied with ranges of “Up to 60” and “Over 60”, as well as $20, and $30 for the different searches.

Google’s test ads price buckets reflects the existing price filter functionality within the Shopping tab itself:

Google search page test

 

 

What Google search tests have you seen recently?

About the AuthorMary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce. See all posts by this author here.