Google Shopping Product Reviews to Roll Out Mid-September

Google Shopping will start featuring product reviews on the SERP starting “mid-September.”


The noticeable orange 5-star rating system will be a sure differentiator for advertisers who aggregate product reviews. So what does this mean? Well, you have about a month and half to start accumulating product reviews before this feature goes live.

Add Google Shopping Product Reviews

You can now do this 1 of 2 ways:

1) Send Google product feedback directly via a Product Review feed OR

2) Enlist the services of a third-party review service. Feel free to reach out to to me (jon @ for a list of recommended product review providers.

Need to optimize Google Shopping performance for Q4? Here’s some free education [Webinar + Guide]:


About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up the agency's inbound marketing program. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. See all posts by this author here.