How Showrooming Affects Online Retailers [Infographic]

With the rise of online shopping, brick and mortar stores have been forced to adapt to a new way of doing business.

Many stores fall victim to customers trying products out inside the store who then order the product from an online vendor for a cheaper price.  The trend, dubbed showrooming  presents challenges for retailers without an ecommerce presence, and opportunities for online retailers.

Showrooming Trends:

  • Electronics and appliances are the most popular items Showroomed.
  • 20% of customers actively showroom.
  • 50% of smartphone users compare in-store prices with online pricing.

Below are some trends, shopper behavior, and statistics on showrooming:

About the AuthorStephen is an account manager at CPC strategy, he recently moved from Santa Barbara, where he owned and operated an event planning company. He graduated from CSU Channel Islands in Business. Stephen has a passion for everything food, from growing and cooking it, to eating it. He enjoys cooking for friends, being active and loves being outside. See all posts by this author here.