Google Bid Simulator Released for Shopping Campaigns

Thanks to our highly attentive Account Analyst team, it appears as if the Bid Simulator feature, which was rumored to be an eventual addition to the new Shopping Campaigns format, has finally rolled out.

The Bid Simulator feature estimates a product’s impression volume for a given bid. Clicking on the tiny graph icon pops up this functionality:


Clicking through shows the impression estimates:


Whether these estimates are accurate is the real question. One of our Paid Search Specialists, Lewis Brannon, says that it’s likely that these estimates are a bitĀ inflated (by 10-20%) yet the impressions still provide valuable insight for advertisers to optimize bids.

The new feature is only available for Shopping Campaigns, the more user-friendly and insightful Product Listing Ad campaign format, and will likely not be made available for the old PLA format.

New PLA Shopping Campaigns are out of beta. Should you switch over?


About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up the agency's inbound marketing program. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. See all posts by this author here.