Q3 2013 Comparison Shopping Report Is Live!

Every sales quarter, CPC strategy completes a study to determine the best comparison search engine for online merchants. We curate information from online retailers of all sizes across different vertical to outline the best engines for traffic, revenue, Cost of Sale (COS) and other major seller metrics.

This quarter Q3 2013 some interesting trends include:

  • ¬†Google Shopping took a significant step down for conversion rate, from 3.41% during Q2 to 2.41 over Q3 2013, from the top converting CSE to the third ¬†highest.
  • Across the board COS decreased among all of the CSEs, with the highest COS decreasing from 28% to 21%.
  • Amazon saw a significant decrease in click volume during Q3, down from 32 in Q2.
  • For almost every engine except Google, CSE revenue has more than doubled for Q3.


To learn more about which Shopping Channel Performed Best During Q3 2013 check out the official rankings!


About the AuthorMary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce. See all posts by this author here.