Infographic: What Do Women [And Men] Really Want When Online Shopping?

Shopzilla recently compiled an infographic on the online shopping behaviors of men and women, which highlights some interesting online consumer habits as well as gender preferences when shopping online.

Check out the infographic for interesting online shopping trends such as:

  • The Majority of online shopping happens on desktops and laptops- 87% for men and 82% for women.
  • More Women purchase something if it is on sale: 57% of men purchased items on sale vs. 71% of women.


About the AuthorMary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce. See all posts by this author here.