Google Lightbox Ads?

On Tuesday October 2nd Google’s Jim Lecinski announced new lightbox ads, “a new family of display ads that allow marketers to pay only when a user engages.”

“After a two-second hover, [the ad] expands to a super-sized canvas.”

Check it out:

Apparently this two second hover helps prevent nearly 100% of accidental expansions and they’ve been seeing 6-8X more engagement over standard click-to-expand ads.

The new ad type will probably play into Google’s new Catalogs, which gives consumers a more interactive media experience that seems to be of interest to publishers and advertisers these days.

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.