CPC Strategy Releases Q2 2011 Study on the Top 10 Comparison Shopping Engines

“One out of two online retailers are not listing their products on the Top 10 most effective comparison shopping engines (CSEs),” said Rick Backus, CPC Strategy CEO. “This is one reason why the average online retailer misses out on 30 – 60% of their store’s total potential revenue from the CSEs.”

[Update 2/21/2012: We just released the rankings for Q4 2011. You can download them here.]

Check out this quarter’s general comparison shopping engine rankings.

Just like last quarter, we have applied the same metrics we use to rank the CSE’s and broke them down into 4 popular categories:

 

 

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.