Optimizing Your Shopping.com Data Feed

Yesterday on the “Shopping.com University” blog our own CSE Professor Andrew Davis joined forces with Michael Clement of Shopping.com to write-up a wonderfully detailed post on the best practices for data feed optimization on Shopping.com just in time for the holiday shopping season.

There’s tons of info for optimizing CSE-related feeds in general as well as tips & tricks specific to Shopping.com. Here’s a teaser:

Stock Description

This column is your space to display additional promotional text about your products, brand, or webstore. This section appears on-site under the Product Name in bold text. Use the space wisely, there’s a 100 character limit.

Be sure to check out the rest here: http://merchantsupport.shopping.com/blog/read/Optimizing_Your_Shoppingcom_Data_Feed

The tips’ are relatively straight-forward and are something that all merchants should be following, but if it goes over your heads and/or you simply don’t have the time to implement them all, send us a note and we’ll see how we can help you out.

About the AuthorTien Nguyen is a co-founder of CPC Strategy and deals with data feeds in his waking hours and often in his sleep. He spends his free time with Rubik's cubes while rooting for the underachieving Raiders and UCLA sports teams where he graduated with a mathematics/economics degree. See all posts by this author here.