Microsoft to Shut Bing Cashback Down

In what is undoubtedly tragic news for merchants around the web, Microsoft has announced in a tweet that they are shutting their (what was thought to be) very successful Bing Cashback program on July 30, 2010:

A farewell 2 Bing cashback thnx 2 all Bing cashback customers & partners for ur support this last year. more:

A full explanation can be found at the link above, in which Microsoft cites lower than expected adoption rates for their service for shutting their service down.

One silver lining is that Microsoft is offering hope:

For merchants and advertisers, we have some ideas for making it easy to get a broader array of products and offers into Bing, and we’ll share some details on this later this summer.

It will be interesting to see what the future holds for this channel. But from our perspective, Bing Cashback was a near risk-free outlet for merchants to list their full inventory of products, and not have to deal with any management or worries of overspending.

Source: TechCrunch

About the AuthorTien Nguyen is a co-founder of CPC Strategy and deals with data feeds in his waking hours and often in his sleep. He spends his free time with Rubik's cubes while rooting for the underachieving Raiders and UCLA sports teams where he graduated with a mathematics/economics degree. See all posts by this author here.