Nii A. Ahene

Shopping.com Introduces Product Reviews for its Retailers

Shopping.com has launched a new product review widget that allows customers to write reviews for products they’ve used in the past. These customer based reviews will be displayed both on merchant websites and next to product listings on Shopping.com.

Retailers can choose to install the widget on any or all of their product pages, giving them the power to highlight customer reviews for particular hot product offerings.

Example of Product Review

As part of the widget launch, Shopping.com is offering merchants the new feature for six months for free to merchants who sign up before March 31st. It should be interesting to see the impact the widget has on both Shopping.com clickthrough rates and conversions for participating retailers.

If you’d like to read more about Shopping.com’s Product Reviews or you want to see a sample website with the product reviews installed, check out Shopping.com guide located at http://merchantsupport.shopping.com/useful_guides.

About the AuthorNii is COO of CPC Strategy, a shopping feed management agency and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. He has been with CPC Strategy since January of 2007. Prior to working with CPC Strategy, Nii was a product manager at eBay working on algorithmic merchandising and reviews and guides. See all posts by this author here.