Nii A. Ahene

Shop.com Offers Coupon Promotions

Lesser known shopping engine Shop.com has just announced that they’re letting merchants list their coupon offerings on their site.

Customers on their site can go to their special coupons & offers and view what sort of deals are being offered, similar to Bing’s Cashback page:

An icon will also be posted alongside merchants participating in the program giving specific details of what a merchant is offering.

It’s a great move for an engine that doesn’t receive as much traffic as the top-tier ones, but enough for a merchant to consider listing on them, that will provide greater participation and interaction for both merchants and consumers alike.

About the AuthorNii is COO of CPC Strategy, a shopping feed management agency and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. He has been with CPC Strategy since January of 2007. Prior to working with CPC Strategy, Nii was a product manager at eBay working on algorithmic merchandising and reviews and guides. See all posts by this author here.

Comments are closed.