Microsoft Giving Cashback Traction

Microsoft’s equivalent to Froogle Google Shopping Google Product Search, Live Search Products is now going to integrate their other shopping site, Cashback, into its homepage, says Microsoft.

The move should help gain exposure for their Cashback platform, which they’ve slowly been trying to do ever since they bought it when it was known as Jellyfish. In our experiences Cashback is a very solid solution for consumers looking to increase their own exposure, and their CPA model makes it risk as well as management free once the products are listed.

Source: Techcrunch

CPC Strategy was founded by former employees of the comparison shopping engines and understands first hand what it takes to manage a successful comparison shopping campaign. Contact us to find out how we can make the shopping engines work for you.

About the AuthorTien Nguyen is a co-founder of CPC Strategy and deals with data feeds in his waking hours and often in his sleep. He spends his free time with Rubik's cubes while rooting for the underachieving Raiders and UCLA sports teams where he graduated with a mathematics/economics degree. See all posts by this author here.

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