5 Advanced Strategies to Supercharge Your RLSA Campaigns
Winning RLSA & Remarketing Strategies That’ll Improve Bottom Line Revenue
Thursday, February 16th | 11AM-12PM PST/2PM-3PM EST
The Story: Paid Search Advertising is changing…for the better. We’re now seeing more sophisticated ways to target consumers’ searches, beyond keyword targeting. Leverage the power of audience signals from your site to run Remarketing List for Search Ads and stay top of mind for consumers looking to purchase.
The Event – Join Google & CPC Strategy as we team up to dive into RLSA & Remarketing strategies that’ll help supercharge your paid search campaign performance.
- Why is RLSA valuable?
- Using RLSA in conjunction with Google Shopping
- Adjusting Your Bid Strategy for only Most Qualified Users
- Strategic Ways to Maximize Your Branded & Non-Branded Traffic
- Implement an upsell strategy for previously converted users
- Live Q&A with Google
Senior Retail Search Manager | CPC Strategy
Agency Development Manager | Google
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