Turning Your Raw Product Data Into Google Shopping Revenue

The role product data quality plays in efficient Google Shopping campaigns

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Your product feed is the lifeblood of your Google Shopping campaigns. But without high quality, clean & optimized product feed data, you’re most likely missing out on high-converting search queries. Here’s how you can turn product data into revenue for your company.

Some Topics We’ll Discuss:

  • Importance of data quality and its role in your Shopping campaigns
  • Relevancy for the Big 3: titles, descriptions, & product type
  • Using emotional product data as a brand identity vehicle
  • Common issues we see in product feeds
  • Your checklist to success on Shopping via an optimized product feed

Don’t Miss Out—Join CPCS & Akeneo as we dive into how product data is your biggest asset in your Shopping campaigns.

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Event Speakers

 

Jason Bell

Sr. Retail Search Manager

John Evans

Marketing Product Director

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