The Story: After Q4 2015, it’s now clear that there’s much more to the story around Google Shopping than just consistent growth, and many current Shopping advertisers are starting to find that a greater investment in time, budget, expertise, and technology is required to keep the channel thriving.
The Report: This report breaks down, analyzes, and offers solutions to the new high-level trends we observed from advertiser performance during the 2015 holiday shopping season.
Who It’s For: Brands/retailers already advertising on Google Shopping
- Increased competition with Big Box retailers
- New performance data on revenue, clicks, and cost of sale (COS)
- Which verticals/product categories get the most PLA exposure
- The role of special offers and promotions during the shopping season