Paid Search Management

Your Customized PPC Channel Strategy

 

Whether it’s text, display, or social advertising, we execute a PPC channel strategy that’s customized to your business’s unique KPIs. We’ve developed internal systems and processes that are specifically catered towards retailers.

Using product-level performance data to drive strategy, we specialize in constructing highly efficient, constantly evolving Search campaign architectures that find the balance between maximizing order volume and profitability.

 

Schedule My AdWords Evaluation

Achieve Growth with Your Account

Google Shopping

Ad Copy + Keyword Analysis

T

Audience Targeting

Display Network

Google Shopping

 

  • Bid & performance optimization
  • Segmenting & fine-tuning visibility for non-branded and branded traffic
  • Implementation of the ISO Strategy
  • Feed management & expertise

 


Programmatic Ad Copy Adjustments

 

  • Ad copy tests to optimize CTR + Conversion Rate
  • Allocate budget to most profitable campaigns & keywords
  • Filter out negative keywords on an ongoing basis
  • Grow account’s keyword list through daily, weekly, & monthly processes
  • Integrate ad extensions for locations, calls, seller ratings, and consumer ratings

 


Audience Targeting

 

  • Leverage Remarketing Lists for Search Ads & Dynamic Search Ads
  • Create an audience pool to retarget
  • Evaluate audience-level performance
  • Increase visibility for high-value user & behavioral segments

 


Display Network

 

  • Programmatic video retargeting
  • Google Dynamic Remarketing
  • Facebook Dynamic Ads retargeting
  • Targeted Google Display Network placements against high-value audiences

 


Evaluate Your Current Paid Search Strategy

Identify Areas for Growth Within Your AdWords Campaigns

 


 

Proven Client Growth on AdWords

We Turn Browsers Into Buyers

Jerome’s Furniture Embraces Omni-Channel Marketing Strategy

Working closely with Jerome’s ecommerce team, CPC Strategy focused on integrating local Search Marketing best practices with Jerome’s AdWords and Bing Ads campaigns.
Learn How

HYLETE Increases Text Ad Revenue by +450% in only 14 days

The main challenge for HYLETE was ​growing sales and branding efforts through paid search. Their ecommerce advertising efforts needed to be scaled out but they didn’t have the bandwidth to manage it ​internally.
Learn How