Ongoing Product Feed Management & Optimization

Multidimensional Product Feed Optimization

Schedule a Free Audit to Review Campaign Performance & Product Data Relevancy

CPC Strategy’s Retail Search Audit is a 60-minute analysis and assessment of a retail advertiser’s existing product data feed, shopping campaign buildouts, product feed attributes, and business KPIs. The Audit is conducted by a professional Data Feed Engineer and Retail Search Strategist over a screenshare and conference call.

 

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The CPC Strategy CAPx Engine

CPC Strategy’s experience and expertise in the Retail Search space have helped evolve a sophisticated and strategic approach to Search called CAPx: a finely tuned, constantly evolving platform that processes and analyzes consumer Search behavior and product data from more than 150 million data points.

Clients Benefit From CAPx’s Ability To:


  • Continually Optimize Product Data
  • Inform Bid Adjustments
  • Identify the Most Profitable Brands, Categories, & SKUs
  • Target and Eliminate Factors That Lead to Wasted Ad Spend
  • Track Audience Trends Over a Variety of Parameters
  • Provide Ongoing Competitive Landscape Analysis
  • Custom-Build Programmatic Data Interactions with AdWords Scripts
  • Automate Repricing Strategy


Schedule Your Free Evaluation Today

CPC Strategy’s Google Shopping management is designed to combine inventory data optimization with expertly-managed AdWords campaigns. By leveraging an extensive data pile, in-house technology platform, and category-specific experience in Retail Search, CPC Strategy measurably delivers immediate and long-term results for retailers.