Shopping Channel Management
Drive Incremental Revenue & Increase Web Ubiquity
With the right management strategy, comparison shopping engines (CSEs) and other product feed-based advertising channels can be profitable investments that drive incremental revenue and increase brand presence.
We’ve been working with key shopping channels like Amazon Product Ads, Bing Product Ads, PriceGrabber, and Shopzilla for over 8 years and have developed best-in-class processes around product feed optimization and bidding strategy.
We Handle Every Aspect of Shopping Channel Management
- Shopping Feed Syndication and Submission for All Major US & International Comparison Shopping Engines
- Semantic Product Data Optimization via Our CAPx Platform
- Traffic Quality Management on Each Channel
- Ongoing Bidding Strategy Testing
- Category, Brand, Product-Type, and Product-level Campaign Build-Out & Management
- Track Audience Trends
- Competitive Landscape Analysis
Evaluate Your Shopping Channel Campaigns With an Expert
“CPC Strategy has helped grow my CSE program significantly YOY for the past three years, and that trend appears to be continuing.”
– Chris Kauffman, Sr. Digital Marketing Manager | Sears