Reverse Engineering Four Google AdWords & Shopping Strategies For 2018

Enhanced CPC | Target ROAS | Target CPA | Target & Bid

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With the evolution of Google AdWords & Shopping come new strategies and tactics. Here are the results of 4 high impact AdWords & Shopping strategies we tested in 2017 to help you plan and execute for 2018.

Tests We’ll Be Going Over:

  • Test 1: Enhanced CPC – How Enhanced CPC differs for Search vs Shopping
  • Test 2: Target CPA – Cost per Acquisition can be a good option for certain advertisers
  • Test 3: Target ROAS – When it makes sense to use this strategy across various accounts
  • Test 4: Target & Bid Audiences for generic search – Scaling your new customer acquisition profitably

Don’t Miss Out—Lewis Brannon, Sr. Retail Search Manager at CPCS, will be discussing the results of 4 Google AdWords/Shopping tests we’ve run and how to implement these tests and leverage the learnings yourself.

 

Can’t make it? We’ll send you the slides and recording.


Event Speakers

 

Lewis Brannon

Sr. Retail Search Manager

Anson Han

Digital Marketing Analyst

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