The Story: Retailers know that email is one of the most important ways to keep in touch with customers and turn a profit. But as email technology changes and new personalization capabilities appear, shoppers expect a new type of email–one that’s tailored to where they are in the buyer journey.
The Guide: We’ll address the top “customer nurture tracks”–a.k.a. personalized emails you should send to every customer from your newbies to your VIPs.
Who It’s For: Retailers with intermediate or advanced email programs
- How to segment your audiences for the biggest impact
- How to write stellar creative and copy (plus examples)
- How to convert your most valuable audience segment
- Ideas for email topics and special events for VIP customers