Success Stories

While our high retention rates are due in part to the convenience factor that we provide merchants, it mainly due to the results that we provide our merchants week-in and week-out.:

Examples Below are 2 screenshots from one of our client's Shopzilla campaigns. The first screen shot is for the entire month of April and was before we took over their campaigns on May 1st. The second screen shot is from the entire month of May after we took over management of their campaigns. (rollover each image to enlarge) Before: After: Their goal was to increase revenue and overall ROI. As you can see we increased their revenue by $17,003.76 while only increasing their spend $1,383.08 and lowering the Cost of Sale % (Cost/Revenue) from 32.37% to 24.63%. We manage each of our client's campaigns based off of their goals. Below are other examples that have followed similar trends (you can rollover the bottom of the images to enlarge the results): Example 2 This particular merchant was experiencing a cost of sale percentage of over 50%, making his campaigns particularly cost-inefficient. The highlighted numbers below reflect a sharp decrease in spend, but a revenue rate of over double month-over-month as well. We were able to accomplish this through our analyses and removing products that were not converting very well, and promoting those that were through strategic bidding and proper categorizations. As a result the conversion percentage (% of customers who end up purchasing after clicking through) increased dramaticaly from 0.23% to 0.59%, thereby reducing the cost per order by a considerable amount. Also note that the AOS (Average Order per Sale) remained the same. Before (7/1/08 - 7/31/08): After (8/1/08 - 8/31/08): Example 3 Below this Shopping.com merchant was having troubles with generating enough traffic, and while the traffic he was getting converting at a somewhat reasonable level, there was still room for improvement as well. After we took over his campaigns his traffic nearly tripled, while his revenue skyrocketed to nearly four times as much compared to the previous month. And even though his spend increased, his overall cost of sale % actually decreased as well. Before (8/1/08 - 8/31/08): After (9/1/2008 - 9/30/2008): Example 4 Lastly we have a merchant that was listed on Pricegrabber that wanted to reduce costs by reducing traffic. Upon taking over our account managers were able to spot the under/non-performing products, and combined with other techniques we were able to reduce traffic as well as increasing total sales and revenue. Before (4/1/2008 - 4/30/2008): After (5/1/2008 - 5/31/2008):   While we can't promise to duplicate all the results from above, a new merchant that we bring on can certainly expect to see levels of improvements via the intensive work that our account managers will put in to their account. Our account managers deal together with a wealth of different merchants from within various industries, and truly understand what it takes to build, and improve upon a successful comparison shopping campaign. Maybe you're not happy with your current levels of ROI, maybe you don't have the time and resources to manage multiple campaigns, or maybe you just never want to submit another data feed for the rest of your life regardless of the situation we can help. Contact us today and we'll see what we can do to help make the comparison shopping industry work for you.

Get In Touch With Us

Phone: (619) 677-2453

Email: Get In Touch With Us

Testimonials

I have been extremely impressed with the level of service at CPC Strategy. I've worked with Rick and William, and both are always available to answer questions, offer suggestions and do whatever is needed to help us out. Responses to my emails and telephone calls are immediate. This level of service is seldom seen in today's business world. In short, they go above and beyond the norm.

In addition to their exceptional service, they do a great job of managing our shopping comparison campaigns, such as Nextag, Pricegrabber and others.

Ron Yates, President
www.Titanium-Jewelry.com