How to Protect Your Brand Name & Amazon Product Listings
Driving Unauthorized Sellers Off Your Amazon Listing
The Story: As a brand selling on Amazon, you may find yourself fighting off unauthorized sellers while Amazon turns the other way.
While there is no ‘silver bullet’ for brand protection on Amazon, there are many strategic approaches you can take to police MAP, trademark & copyright infringements, and maintain a healthy brand name.
Who It’s For: Professional Amazon Sellers
Topics Discussed Include:
- Amazon’s Role in Brand Protection
- How to Use the Amazon Brand Registry to Your Advantage
- How to Handle Trademark & Copyright Infringements
- How to Effectively Enforce Amazon MAP pricing
- How Brand Owners Can Protect Themselves
- Live Q&A
Pat PetrielloHead of Marketplace Strategy
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