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Amazon Success Pack + Pat’s Presentation Slides

Test Your Amazon Knowledge: Answers Below


What’s Included

  • Pat’s Prosper Show Presentation Slides
  • Amazon’s new EBC guidelines PDF
  • The 2017 Sponsored Products Ad Guide
  • Guide to Fulfillment by Amazon (FBA)
  • The Brand’s Guide to Amazon A+ Content
  • The 2017 Amazon Virtual Summit Recordings

 

Get Your Success Pack + Pat’s Presentation



 

What’s Included

  • Pat’s Prosper Show Presentation Slides
  • Amazon’s new EBC guidelines PDF
  • The 2017 Sponsored Products Ad Guide
  • Guide to Fulfillment by Amazon (FBA)
  • The Brand’s Guide to Amazon A+ Content
  • The 2017 Amazon Virtual Summit Recordings

 


Test Your Amazon Knowledge


1) In 2016, Amazon filed lawsuits against counterfeit sellers for:

Correct Answer: All of the above

Amazon filed a lawsuit against several sellers and companies in Florida, New York, and California who were involved in selling counterfeit exercise products and furniture moving equipment. The counterfeiters added insult to injury when they allegedly produced a forged invoice for Amazon after they were initially flagged and blocked from selling.

2) What was the best selling item on Amazon during Black Friday last year?

Correct Answer: Amazon Echo

Amazon Echo was the best selling item on Amazon Prime on Black Friday in 2016. Google Home is not currently available on Amazon.com and the Samsung Galaxy Note 7 was recalled due to battery fires in September.

3) Are you eligible for Enhanced Brand Content (EBC) if you are not enrolled in the Brand Registry program?

Correct Answer: No

Enhanced Brand Content is only open to sellers approved as brand owners through Amazon’s Brand Registry process. Once approved as a brand owner, sellers will qualify to add EBC to ASINs that are part of their approved brand catalog, but cannot add content to ASINs that are not part of their brand.

4) Is it against Amazon’s TOS policy to ask a customer to leave a product review?

Correct Answer: Yes

Amazon no longer permits free or discounted products in exchange for reviews.

5) As of March 2017 which of these third-party sellers is the highest-grossing brand manufacturer on Amazon in terms of units sold?

Correct Answer: AnkerDirect

According to data collected from MarketplacePulse, AnkerDirect is the top-selling
brand manufacturer on Amazon. While direct data around units sold isn’t available, MarketplacePulse states, “We are using feedback received in the past one month, three months, one year and lifetime feedback. Feedback isn’t a direct representation of sales volume, but it allows to compare sellers to one another.”Over a 365-day period, Pharmapacks ranks #1 amongst sellers in terms of feedback received, but their product assortment is almost entirely resold goods. For both brand manufacturers, AnkerDirect ranks #3 amongst all sellers while Spigen Inc ranks #24.

 

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