Product Listing Ads Best Practices
Create Special Offers on Product Listing Ads
Another new development for retailers on Google Shopping is Special Offers. This is yet another feature which allows merchants to distinguish themselves and highlight options for online shoppers.
Like Trusted Stores, shoppers see this option highlighted for merchants on PLAs and comparison pages:
Special Offers is still in Beta, but if we can learn anything from Trusted Stores, this feature will likely be available to all merchants at some point in the future.
New Google Shopping Guide: 2016 Edition