Common Mistakes On Product Listing Ads
Be sure you are not double reporting revenue on Google Shopping.
If you have Analytics revenue importing into AdWords in addition to AdWords revenue tracking, the total revenue displayed in AdWords will reflect the sum of the two, thus doubling your reported revenue.
You can also see where AdWords is getting its revenue numbers from under Tools & Analysis > conversions:
Merchant Actions: Temper your AdWords sales and revenue data by checking out those same numbers on Analytics. If one is significantly higher or lower than the other, you’re tracking something incorrectly.
Another easy way to identify this error is that there should only ever be one ‘Purchase/Sale’ reporting category in AdWords (one source for order and revenue data).
If you have a daily budget, remember that your Ads will not be shown once that budget is reached. If your budget is too low and you’re bidding high, there is a large likelihood that your bids are coming down earlier in the day and that you are missing out on conversions.
Don’t be misguided by incorrect metrics. Reach out for our guidance below.
New Google Shopping Guide: 2016 Edition