Questions About Product Listing Ads?
Product Listing Ads Resources
Google Shopping is never stagnant. Google Shopping is constantly changing and updating, often dramatically, such as the July 2012 Product Listing Ads paid transition. Death, taxes and Google shopping changes, these are things we can be sure of.
Regardless of its changes Google Shopping will continue to be a lucrative marketing channel for thousands of merchants. As the our #1 ranked CSE in Q4 2012 and Q1 2013 and the runaway leader in traffic and revenue, Google Shopping is definitely going to be a channel that every retailer should constantly be updated on.
Here are some resources that will help you stay in the know with Product Listing Ads. Click on one of the anchor links below to be taken to that section of the resource guide.
Twitter: Google Shopping Twitter Handles To Follow
These people are awesome at providing the Twitterverse with the latest and most pertinent Google Shopping news. Even better, they’ll let you know about other ecommerce developments.
Danny Goodwin – @DannyNMIGoodwin – The main editor for Search Engine Watch, Danny Goodwin tweets out tons of great information on Google Shopping developments.
Google Adwords – @adwords – The Adwords Twitter Account posts Product Listing Ad webinars and other Google Shopping events for sellers.
Miva Merchant– @mivamerchant – This ecommerce platform frequently talks about Google Shopping to their sellers.
Danny Sullivan – @dannysullivan – The head of Search Engine Land, Danny Sullivan is a frequent poster about Google Shopping updates.
Rick Backus – @CPC_Rick – The CEO of CPC Strategy talks about Product Listing Ads almost daily.
Mary Weinstein – @MerryWhy – The Content Manager of CPC Strategy posts all of the latest CPC Strategy content on Product Listing Ads and also aggregates and tweets out Google Product Listing Ads content from other sources.
Chris Crum – @CCrum237 – Chris is an Editor at Web Pro News and one of the most knowledgeable sources on Product Listing Ads.
Ginny Marvin – @GinnyMarvin – Ginny Marvin covers Product Listing Ads news on Search Engine Land and often gets a jump on the latest stories about Product Listing Ads.
News Blogs: Google Shopping Blogs To Follow
These blogs not only cover Google Shopping/Product Listing Ad updates (in addition to a lot of other ecommerce sectors), but they contain a lot of resources like how-to’s, best practices, tutorials, and analysis.
Google Commerce Blog – The official Google blog for all commerce related activities which includes updates on Product Listing Ads.
Search Engine Watch – One of the most reputable search blogs around, Search Engine Watch is an awesome place to learn about Product Listing Ads.
Search Engine Land – This website battles Search Engine Watch for the best search news blog online. It’s a great source to use with Search Engine Watch.
CPC Strategy Blog (of course) – We pride ourselves in being the source of Google Shopping information for websites like Search Engine Watch, Search Engine Land, and Practical Ecommerce, where we write and share exclusive information on Google Shopping. The reason we were able to secure these positions is because how reputable our content on Product Listing Ads has become on the CPC Strategy Blog.
Practical Ecommerce – A great source on ecommerce that frequently talks about Product Listing Ads and how merchants can take advantage of them.
Smart Insights Blog – This blog also talks about Product Listing Ads quite frequently.
Product Listing Ads Guides/Additional Resources
Want a comprehensive introduction to the paid Google Shopping model? – CPC Strategy Webinar with Google’s Jon Venverloh, Senior Manager of Google Shopping
Want to learn some Google Shopping best practices and conversion rate optimizations from the experts at Moz? – CPC Strategy Webinar with SEOMoz
Want to learn how to optimize your PLA campaign like a pro? – Google Shopping: Product Listing Ad & Feed Optimization Tips and Best Practices
Want to learn how to optimize your PLAs some more? – Product Listing Ads: How to Maximize Your Returns
Want to avoid these common mistakes? – Google Shopping: 3 Lies Merchants Have Been Fed
Want to learn how to do PLAs from Google itself? – Google Shopping: Building a Better Experience
Want to learn more about uploading a data feed to Google Merchant center? – Google Shopping (Merchant Center)
Want to learn more about Google Shopping seller ratings? – Google Shopping (Merchant Center)
Product Listing Ads: A Historical Library Of News, Tips And Resources From CPC Strategy Circa 2008
Merchants Express Frustration At Google Shopping Traffic Drop
Google Sends Email About Shopping Feed Attribute Requirements
How To Contact Google About Google Shopping Feed Issues
Rich Snippets In Google Shopping Results
Google Shopping Bug – No Items Inserted [Fixed]
Google Robots TXT File Creates Issues For Google Shopping Images
Google Shopping Traffic Drop Off, March 2011
Reminder: New Product Feed Requirements Go Live On May 3rd
Google Shopping, Adwords, Product Listing Ads, Product Extensions and Local In A Nutshell
David Weichel Talks About Google Shopping On The Hubspot Blog
Google Shopping Unique Identifier Requirements Are Now In Effect
Downloadable Reports Now Available In The Google Merchant Center
New Google Shopping Result Pages On The Way
Google Shopping Product Feed Changes Go Live
New Google Shopping Attribute Enforcement Begins
New Google Shopping Design
Google Disapproving Feeds If New Requirements Are Not Followed
What You Need To Know About The New Google Shopping
Get A Free Copy Of Our New Google Shopping Guide!
Google Product Listing Ads FAQs
Google Shopping Redesign – Product Type Ads And Buying Guides
The Google Shopping Sponsored Box
The Countdown To Product Listing Ads Continues
No Dog Food On Google Shopping?! [Fixed]
More Google Shopping Changes To Look Forward To
The 3 Things You Need For A Product Listing Ads Campaign
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New Product Listing Ads Book Released!
CPC Strategy Hosts Webinar On Product Listing Ads With Google’s Very Own Jon Venverloh!
Last Chance To Register For The Product Listing Ads Webinar With Jon Venverloh
Free Recording Of Our Product Listing Ads Webinar With Google
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Google Shopping News: The Adwords_Publish Attribute
Google Quietly Releases Google Shopping For Suppliers
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Google Shopping Vs Amazon Product Ads [Reports]
Winners: Google Shopping’s Q4 2012 Conversion Rate
How Product Listing Ads Stole Christmas
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Trouble With Adwords Support? Here’s How To Work With Them More Effectively!
A Google Marketplace In The Future?
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Google Shopping Re-Allows Wine And Spirits In SERPs!
Product Listing Ads Traffic Doubles After Christmas!
We Just Published A 100-Page Guide On Product Listing Ads!
Product Listing Ads Tip: How To Create Price Buckets! [Video]
New Enhanced Product Listing Ad Accounts!
How To Set Up CPA Campaigns Released On The Product Listing Ads Guide!
Additional Resources Page Added To The Product Listing Ads Guide!
Rick Backus Talks About Product Listing Ads At IRCE Chicago 2013!
Still running into some problem areas? We’re always happy to help. Just reach out to us at firstname.lastname@example.org for any questions.
New Google Shopping Guide: 2016 Edition