Common Mistakes On Product Listing Ads

Data Feed Errors

 

Mary Weinstein

Author Profile | Mary

 

Check the Google Merchant Login for Google Shopping Data Feed Errors

Keep an eye on any potential feed errors in the Google Merchant Login (both when you initially launch and also periodically when the PLA campaign is running). Since the feed for PLAs comes from the Google Merchant login, any errors there have the potential to take down your PLAs.

1) Login to the Google Merchant Center login

2) View Data Quality> data quality details

To view potential errors look under in the GML homepage under data quality> data quality details:

product listing ads google shopping feed check data quality details screen

 

Remember that ‘suggested optimizations’ are not critical errors, and won’t bring any ads down:

product listing ads google shopping feed check data quality screen

Anything labeled a Critical Error, however, is something which you should address ASAP.  It is likely affecting whether your account is live:

product listing ads google shopping feed check critical error screen

Don’t let issues with your feed kill your listings.  We’re here to help.

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