Product Listing Ads Best Practices

Free Google Shopping Clicks

 

Mary Weinstein

Author Profile | Mary

 Update 10/11/2013:

Free Google clicks have been decreasing over time, and noted to dissapear only to reappear later.

Free Google Clicks Still Going Strong

Many merchants are still getting free clicks through Google, which are a great perk for sellers.

While these free clicks are a definite asset for those retailers, it’s important to remember they are still tied to your PLA campaign. So if your PLA campaign comes down due to your daily budget, or if you pause your PLA campaign, you’re going to miss out on those free clicks as well.

 

If you’ve maxed out on your daily budget for your PLA campaign, you’ll also notice those free clicks from Google Shopping will similarly not be findable.

product listing ads free google shopping clicks graph

product listing ads free google shopping clicks jason“When you reach the daily budget, your listings also come down from the Google Shopping tab. It affects all facets of Google Shopping, not just the PLAs on the SERP.” – Jason

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