Press & Media

Driving Thought Leadership Through High Quality Content

Facebook Is Stealing More YouTube Videos Than Ever

It’s “interesting” that videos from the NFL and big TV networks don’t seem to be having the same Facebook problems as these small producers, said Nii Ahene of online consultant CPC Strategy…

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Standing out Among Amazon's 2M sellers

There are some tools and strategies out there to help Amazon sellers, Rick Backus, CEO of San Diego-based e-commerce marketing firm CPC Strategy, believes there’s a huge market for more robust information…

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Amazon Scrambles to Fix Glitchy Fire TV Ahead of Holidays

The Fire TV glitches “speak to a company (or consumer-electronics division) not completely ready and prepared for the aggressive annual release cycle that has come to be the norm in consumer electronics,” said Nii Ahene of CPC Strategy..

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Articles

The Pros & Cons of Commingling for Amazon Merchants

When Amazon handles fulfillment, it mixes together products it deems identical..

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Can the Acquisition of TellApart Propel Twitter..

The escalating battle among social media platforms to harness eCommerce continued..

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Facebook's Inventory-Ads Foreshadows An Ad Tech..

Two large and powerful players dominate today’s digital advertising world: Facebook, which owns social..

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Can Google Close The Trust Gap With Amazon?

With rumors of a Google Retail Marketplace heating up, there has been much speculation about..

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Google Ranking Products by Reviews & Ratings

The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night…

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5 Easy Tactics to Reduce Abandoned Carts During Holidays

In fact, CPC Strategy reports that 47% of consumers expect a web page to load in..

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Retail Search Intent For 2015 And Beyond

The term “retail search intent” is new, but the concept behind it-consumers conducting online searches..

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Google Says All Advertisers Must Migrate to Shopping..

Just over a year since debuting Product Listing Ads, Google has announced plans..

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Speaking Engagements

 

IRCE Chicago

CPC Strategy CEO & Co-Founder, Rick Backus, discusses Google Shopping management & strategy at IRCE in Chicago.

 

SearchLove Presentation

CPC Strategy CEO & Co-Founder, Rick Backus, discusses The Changing World of Google Search Results at the SearchLove Conference

SCOE Philly 2015

CEO & Co-Founder, Rick Backus, discusses Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace Sellers.

Intersect Retail L.A.

Jeff Coleman, Director of Account Management discusses online advertising at Intersect Retail in Los Angeles.

SES Chicago

SES Conference & Expo provides marketing professionals, brand advertisers, and agencies with the knowledge and tools needed to traverse the digital landscape.

SMX East NYC

Director of Paid Search, David Weichel, presents in New York City at Search Marketing Expo East.

Media

 

Dynamic Search Ads

Senior Retail Search Managers, Roman Fitch and Lewis Brannon discuss Dynamic Search Ads best practices, as well as the future of search ads.

 

Multi-Channel Funneling

Director of Technology, Tien Nguyen, discusses Mutli-Channel Funneling within Google Analytics and how it influences your budgeting and marketing.

Amazon Sponsored Products

Nick Sandberg discusses Manual Campaigns, Automatic Campaigns, Bulk Operations, and strategy for vendors and 3P sellers on Amazon.