April 2010

Video: How to Verify your Google Merchant Center URL

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Effects of Pricegrabber Post Yahoo Partnership

Posted by Tien - March 31, 2010 at 10:14 pm

It's been almost 3 weeks since Yahoo Shopping became an official co-brand of Pricegrabber, meaning all shopping results from Yahoo Shopping was produced via Pricegrabber feeds.

There are two main factors that a merchant should be concerned about regarding the switch: traffic and conversion.

We initially theorized that merchants on Pricegrabber will see an increase in traffic (by way of Yahoo Shopping users), accompanied by a drop in conversion rates since historically we've seen that Yahoo Shopping traffic doesn't convert nearly as well as some of the other major engines, such as Pricegrabber.

In practice though?

That's what we sought to find out.

Click to read more...

Merchants on Google Shopping Must Now Verify their URLs

Posted by Tien - March 23, 2010 at 12:54 pm

Google is announcing that any merchant listing on Google Merchant Center/Shopping are now required to verify their website URLs through Google Webmaster tools. Not doing so by May 18th will result in feeds being submitted to Google to be disapproved.

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Nextag Offers Customizable Feedback Surveys

Posted by Tien - March 12, 2010 at 3:48 pm

We've discussed in the past the importance of having good customer feedback when listing on the CSE's, and how it can be as important as pricing in the eyes of a consumer while scanning through product listings.

In it we said that a merchant can install a feedback prompt provided by the shopping engine, in which a customer is asked to fill out a survey detailing their shopping experience.

Click to read more...

Yahoo Shopping is Officially a PriceGrabber Co-Brand

Posted by Rick - March 11, 2010 at 8:52 am

Today is the big day!

All Yahoo Shopping product results will now be powered by PriceGrabber. If you're still in the dark about the partnership, you can get caught up by reading Yahoo's official announcement.

If you did not register with PriceGrabber before Jan. 19, your products are not guaranteed to show up on Yahoo Shopping today. If you still haven't registered on PriceGrabber, you can sign-up here.

Click to read more...

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About CPC Strategy

CPC Strategy was founded by former employees of the comparison shopping engines and understands first hand what it takes to manage a successful comparison shopping campaign.

Don't hesitate to contact us to find out how we can make the shopping engines work for you.