Ideas & Insights Driving Thought Leadership Through High Quality Content Featured Guidebooks The Google Shopping Guide: 2016 Edition This new edition of the guide builds off of common best practices and discusses the strategies that are top-of-mind for online advertisers in 2016. Get the guide Is Your PPC Agency Managing Your Product Feed? The product feed is arguably the most essential piece to success on a Retail Search channel like Google Shopping. What ongoing customization is being applied to your feed? Get the guide Product Buyability on Amazon: Increase Buy Box Ownership Unpack the levers that drive product buyability on Amazon and learn how to maximize orders by increasing Buy Box ownership share and detail page conversion rate. Get the guide View All Guidebooks Product Discoverability on Amazon This white paper dives into how driving product Discoverability will fit into your Amazon selling strategy and the different levers that influence your ability to drive sessions. Get the guide How to Become a Google Trusted Store This white paper dives into why the program matters, breaks down the certification process step-by-step, and provides feedback from retailers who have already obtained the GTS badge. Get the guide 7 Questions to Ask Your PPC Agency Cut to the core of the real value an agency will add to your PPC programs. This white paper is designed to assist you and your team in the evaluation of PPC and Digital Marketing agencies. Get the guide The 2015 Guide to Fulfillment by Amazon Understand the role that FBA can play in a seller’s Marketplace strategy and which products to leverage FBA for. This guide dives deep into an overview and analysis of the program. Get the guide The Brand Manufacturer’s Retail Search Portfolio The Brand Manufacturer’s Retail Search portfolio is a compilation and analysis of the channels where retail brands are seeing the best ROI in today’s dynamic shopping landscape. Get the guide How a PPC Agency Can Complement Your Team Many major retail advertisers are opting for the hybrid approach: having the in-house Marketing team work in conjunction with a digital marketing agency. Get the guide How to Build Healthy Vendor-Reseller Partnerships Increased CPC’s, poorly communicated guidelines around MAP, and unclear B2B & B2C strategies are all things to avoid within within a Vendor-Reseller Partnership. Get the guide Evaluating Amazon’s Vendor Premium Services In this white paper, we analyze aspects of Amazon’s Vendor Premium Services and provide vendors with insight on which programs are the most influential to grow sales on Amazon. Get the guide The Google Shopping Guide: 2015 Edition This 32-page resource will help retailer advertisers navigate Google’s ultra-profitable program and provide insight into what we’ve deemed as the key factors to success in 2015. Get the guide Featured Webinars The 2015 Virtual Summit for Amazon Sellers The 3-day Virtual Summit for Amazon Sellers is designed to arm professional, large-scale Amazon sellers with advanced strategic insights that can drive performance on the Marketplace. Watch Webinar Amazon Sponsored Products Strategy & Analysis In this course we dive into how Sponsored Products works, how we’ve been successful in using the program for our clients, and why the program represents a huge market opportunity. Watch Webinar Innovating Your Google Shopping Strategy for Q4 This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season. Watch Webinar View All Webinars How to Generate Product Reviews on Amazon This 60 min. course, we discuss how product reviews impact organic rank, traffic, and conversions on Amazon and evaluate different methods sellers can use to generate product feedback. Watch Webinar Product Ad Strategy for Retail Brands This Q4 In this high-level strategy webinar, we’ll discuss the best strategies for brand manufacturers and vendors to increase product visibility on top tier retail sites. Watch Webinar Increase Proftability with Shopping Campaigns CPC Strategy & Google team up to deliver a best practice-focused presentation on how to settle into the new Shopping Campaigns format and how to apply advanced ad visibility adjustments. Watch Webinar Optimizing Adwords Text Ads For Retail This course features CPC’s Director of Paid Search, discussing how retail advertisers can tweak text ad strategy with automation and campaign structures to get better ROI. Watch Webinar Programmatic Buying for Retail Marketers This 60-min. course dives into the setup process and launch strategy for programmatic media buying, and specifically, how retailers can leverage programmatic. Watch Webinar Set up & Promote Facebook Dynamic Product Ads Facebook’s latest product advertising program could lead to groundbreaking revenue for retailers thanks to their advanced user-data and targeting capabilities. Watch Webinar Increase Organic Search Visibility on Amazon The ability for a third party seller to have offers seen on the Amazon Marketplace has become increasingly more difficult and pertinent as the competitive landscape has grown. Watch Webinar The 2015 Google Shopping Virtual Summit The 2015 Google Shopping Virtual Summit is a live 3-day course that’s designed to help Retail Search advertisers get the best ROI on Google Shopping. Watch Webinar How to Drive Retail Conversions on Facebook From mobile advertising to retargeting, we’ll discuss the strategies every retail advertiser needs to know in order to maximize their revenue generation on Facebook. Watch Webinar Automation in Retail Search Advertising Knowing when it makes sense to introduce automation into channel management is critical to scaling growth on avenues like text, Shopping, display, and social advertising. Watch Webinar Videos Multi-Channel Funneling Director of Technology, Tien Nguyen, discusses Mutli-Channel Funneling within Google Analytics and how it influences your budgeting and marketing. Amazon Sponsored Products Nick Sandberg discusses Manual Campaigns, Automatic Campaigns, Bulk Operations, and strategy for vendors and 3P sellers on Amazon.