The Story: With such little understanding to how the Amazon SERP works, many sellers are left with unsold products sitting in warehouses because consumers can’t seem to find them. Without fully understanding the factors that trigger the best results in the Amazon SERP, many sellers are losing out on potential revenue.
The Course: In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
Who it’s for: Brand Manufacturers, Vendors & Third Party Sellers
Topics Discussed Include:
- Amazon’s Motivations & Goals Positioning Products on the SERP
- What Factors Drive Organic Ranking on Amazon’s SERP
- Debunking the “Product Content is King” Myth
- LIVE Amazon SERP Walkthrough
- Actionable Steps to Increase Product Discoverability
- Live Q&A
CPC Strategy | Senior Marketplace Strategist
CPC Strategy | Director of Account Management
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